"Achhi Aadat (Good Habit)" Campaign

What's New

September 13, 2022JICA continues its efforts to promote hand washing and nail cleaning in "Achhi Aadat (Good Habit) Campaign"January 19, 2022"Achhi Aadat (Good Habit)" Campaign Information, Education and Communication (IEC) MaterialsNovember 26, 2021Japanese character Kumamon met His Excellency Ambassador of India to Japan, introducing his first Indo-Japan collaboration videoNovember 1, 2021JICA announces to disclose a video where Hello Kitty sings in Hindi as an edutainment gift to children on DiwaliSeptember 27, 2021CONTEST ON GLOBAL HANDWASHING DAY 15TH OCTOBER 2021 (PDF/206KB)

1. "Achhi Aadat (Good Habit)" Campaign

JICA India has launched a campaign, "Achhi Aadat (Good Habit)" to raise awareness among 10 crore people about the importance of hygiene practices for preventing the spread of COVID-19 and other infectious diseases, in collaboration with NGOs, government authorities and Japanese companies. The campaign's objective is to introduce a simple and practical approach to hygiene and sanitation related issues by promoting handwashing, nail cleaning and other hygiene practices such as wearing mask in a correct way. 

2. Activities

JICA India provides awareness programs at select project sites located in rural communities, schools and hospitals of India, using the Educational Materials. The campaign is to introduce an easy and practical approach to the hygiene and sanitation issues by promoting handwashing, nail hygiene and other hygiene practices such as wearing mask in a correct way.

Goods: Distribution of hygiene-related goods (soaps, masks etc.)
Program: NGO for public awareness program
Material: Goods PR. Contents distribution

3. Information, Education and Communication (IEC) Materials

You can download and freely utilize posters, flyers, leaflets, and other materials from the link below. Please do not alter from the original design.

• "Achhi Aadat (Good Habit)" Campaign Information, Education and Communication (IEC) Materials

4. Partners

A. Current Partner Companies

• LIXIL (external link)
• KAI India (external link)
• Unicharm India (external link)
• Ryohin-Keikaku Reliance India (MUJI India) (external link)
• Yakult Danone India (external link)
• Amegumi India (external link)
• Nihon Suido Consultants (external link)
• Kodansha (external link)
• Sanrio (external link)
• ASAHI INTECC (external link)

B. Implementing Partners

• IJ Kakehashi (external link)

C. NGO Partners

• Responsenet: (external link)
• Mamta (external link)
• People's Rural Education Movement (PREM) (external link)
• National Advocacy Council for Development of Indigenous People (NAC-DIP)

5. Photo Gallery

A glimpse of JICA's offline and online campaign activities:

6. Social Media Platforms and list the following links

• Achhi Aadat Facebook Handle (external link)
• Achhi Aadat Instagram Handle (external link)
• Achhi Aadat Twitter Handle (external link)
• Achhi Aadat YouTube Handle (external link)

7. Useful Links

• JICA Handwashing for Health and Life

8. Contact

For inquiries, please contact Achhi Aadat Campaign Team at JICA India Office

E-mail address: tsunagarulab@jica.go.jp